LAPR caters to the curiosity of young people, but they are eager to find themselves and prove their pain points. In the Internet age where everything is social, communication seems to have become easier, but friendship has become less, and social games have built a platform for young people to seek friendship with common interests.

We focus on the three major changes of young people: the rise of independent consciousness, aesthetic diversification, and self-pleasing characteristics. We created a "comfortable, precise, and imaginative" entertainment space for the LAPR brand Meloo.