IMPERIAL TREASURE

As MIST's first overseas project, we were invited to create a space with an exclusive visual identity for Imperial Treasure, the Singaporean Michelin two-star brand, for its new Huaiyang cuisine restaurant.

Imperial Treasure's restaurants have expanded worldwide, from its home base in Singapore to Paris, London, Tokyo, Hong Kong and mainland China. With over two branches holding Michelin two-star status and frequent wins in various culinary awards, it has earned a stellar reputation in the industry. Yet when we took on the project, we quickly noticed that despite the brand's brilliance in the culinary realm, but its spatial design lacked consistent recognition. A brand is never defined by its logo alone; it is a holistic experience that blends products, services, environment and ambiance — this was the core starting point for our space redesign.​..

During our discussions, the founder of Imperial Treasure emphasized repeatedly his desire for the space to exude "luxury", and we also picked up on his deep affection for traditional Oriental culture. Thus, "Urban Sophistication" and "Oriental Charm" became the dual pillars of the spatial design: "Urban Sophistication" aligns with the international metropolis where the restaurant is situated, catering to diners' pursuit of quality and elegance; "Oriental Charm", an inherent part of the brand's DNA, serves as the core visual identity that has enabled Imperial Treasure to expand globally.​

The project's first challenge was the narrow storefront and the original corridor stretching over 20 meters. We moved beyond its mere function as a passageway, transforming it into a "Landscape Forecourt" to make the act of walking through it a uniquely calming experience. In rearranging the circulation, we prioritized allocating areas with the best lighting and views to private rooms and dining areas, keeping only the central main pathway. Given the low demand for outdoor dining in Singapore's tropical climate, we converted the balcony into a garden, creating a "Front Courtyard and Back Garden" layout that adds more layers and artistic depth to the space.

The interpretation of "Oriental Charm" has never been about simply piling up traditional elements. We reimagined Oriental aesthetics through modern techniques, tailoring them to urban lifestyles — this is Oriental charm rooted in the urban landscape.​

The project's execution was full of unexpected hurdles. Though Singapore is a developed country, the shortage of raw materials and limitations in craftsmanship far exceeded our expectations: the cost of executing the same design was five times higher than in China, and artisanal techniques relying on manual work proved even more challenging. In response, we turned to factory-prefabricated materials and processes; for the garden, due to the limited local plant species and hot climate, we pioneered an "everlasting garden" whose visual quality is virtually indistinguishable from real greenery, with results that surpassed all expectations.​

​This cross-border design endeavor was not only a challenging exploration but also accumulated invaluable experience for MIST's global design ventures.

Location: ION Orchard, Singapore

Type: Restaurant

Area: 550㎡

Year: 2025

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