As MIST's first overseas project, we were invited to create a space with an exclusive visual identity for Imperial Treasure, the Singaporean Michelin two-star brand, for its new Huaiyang cuisine restaurant.
Imperial Treasure's restaurants have expanded worldwide, from its home base in Singapore to Paris, London, Tokyo, Hong Kong and mainland China. With over two branches holding Michelin two-star status and frequent wins in various culinary awards, it has earned a stellar reputation in the industry. Yet when we took on the project, we quickly noticed that despite the brand's brilliance in the culinary realm, but its spatial design lacked consistent recognition. A brand is never defined by its logo alone; it is a holistic experience that blends products, services, environment and ambiance — this was the core starting point for our space redesign...
Location: ION Orchard, Singapore
Type: Restaurant
Area: 550㎡
Year: 2025